leads come before sales

And that’s why I follow a marketing system that helps you collect leads and then build a relationship. Because it takes multiple ‘touches’ with a potential customer to make a sale. Did you know it takes at least 7 touches before a customer is happy to do business with you?

social media

Entertaining, inspiring and educational posts that build rapport and a fan base.


Compelling and persuasive copywriting that speaks to the heart of your target audience.


Design and photography for digital marketing - social media posts, EDMs and landing pages.

email marketing

Professional execution of EDMs as part of a sales funnel or communications strategy.
Sarah Johnson

Sarah Johnson

More than 20 years' experience in communications and marketing.

About Clerestory

Find out about Sarah

Since gaining a Degree in Communications more than 20 years ago, Sarah Johnson has been committed to a career in marketing and communications. She started out as a PR consultant, before working for family-owned businesses in IT and stationery. Sarah began Clerestory Communications in 2010, four years after making a tree-change to the Clare Valley of South Australia.

Wine Marketing

Wineries put in the hard yards in their vineyards and winery to produce beautifully-crafted wines, but selling them is no easy task. The bottom line is that it’s not enough to send out a quarterly e-newsletter and hope to see the sales flood in. It takes a strategic email marketing system, combined with a social media strategy that keeps your brand front of mind. I’ve worked with leading Clare Valley wineries such as Pikes Wines, Sevenhill Wines, Knappstein Wines and Stone Bridge Wines. I can help you implement a marketing strategy that finally removes the guesswork, not to mention that scattered approach that wastes time and money.

Ag industry

One of the biggest challenges for agricultural businesses and associations is sharing often highly technical and scientific information in a compelling, yet straightforward way. To cut through the complexity of the subject matter and engage the audience. As a freelance writer for SANTFA for eight years, I've interviewed dozens of growers and covered the full breadth of broadacre cropping subject matter. In viticulture, I've written case studies for both the Clare Valley and Barossa Grape and Wine Associations, sharing the intricate details of Eutypa reworking programs. And I've helped ag businesses like AV Weather and Liquid Systems (SA) share their success stories via case studies, testimonials and web content.

B2C Communications

Marketing is essentially about making a connection and when you're a B2C business, it's critical to be as authentic as possible. Sharing who you are and why you're passionate about your business will go a long way to creating a connection that you can strengthen over time. For all its downsides, social media is a great tool for businesses to show what makes them tick. Combine it with email marketing and you've got a strategy for ongoing connection and ultimately sales! Since starting Clerestory in 2010, I've helped cafe and pub owners, singing teachers, builders, butchers, physiotherapists and jewellers do just that!


What our customers said

Samantha Bell
Sarah is an absolute pleasure to work with. Nothing is too difficult. We have been very happy with all the case studies she has written for us. She has quickly grasped the technical and sometimes highly scientific points of liquid in-furrow application. Sarah is a good listener and always asks great questions. We have felt very confident in her professionalism, especially when interviewing our customers. I can’t really recommend her highly enough.
Samantha Bell Operations & Marketing, Liquid Systems (SA)
Anthony Violi
Sarah goes to great lengths to fully understand your business and how you need to connect with clients. At first, I wondered why we needed a one-hour phone hook-up, but once I saw the final result I totally understood the process. Sarah leaves absolutely no stone unturned in achieving the best results.
Anthony Violi Owner, AV Weather
Amber Rushton
Clerestory totally transformed our social media strategy. Sarah created a series of content-driven posts that have lifted social engagement and increased reach. In addition, her strategy is easy to follow and sustainable for our business. However, the best thing about working with Sarah was her friendly, yet business-focused attitude. This helped us stay on task and on brand. Sarah is an amazing consultant and an asset to any business.
Amber Rushton Marketing Manager, The Co-op Heart of the Barossa
Nicki Robins
Sarah Johnson produced six case studies for Barossa Grape & Wine Association on “yield, quality and profitability outcomes of reworking Eutypa-affected grapevines in Barossa”. She did an excellent job, stating the facts and figures of each case with concise, well-written copy, which barely required any re-editing. She clearly has a good grasp of viticulture. I would recommend Sarah’s writing services with no hesitation.
Nicki Robins Viticultural Development Officer, Barossa Grape & Wine Association
Sam Macdonald
Thank you for your professionalism and hard work on our website. You’ve done a great job with the content and the site looks fantastic!
Sam Macdonald Director, SJM Carpentry & Building
Ashley Portas & Joanna Hopkins
We were looking for someone to build a long-term working relationship with, to assist us in our copywriting and lead funnels - Sarah has proven to be the perfect fit. She had an in-depth process to learn about our business which ensured she could provide high-quality work that was on-brand. The best thing about working with Sarah was her knowledge on the big picture - she not only provided us with great copy but ensured that her work was implemented and gave suggestions on how to improve other areas. Diamondport will be continuing our work with Sarah in the future.
Ashley Portas & Joanna Hopkins Founder & Marketing Assistant, Diamondport

Contact Us

Get in touch

Address 9 Alexander Avenue, Clare South Australia 5453
mobile 0421 289 715
Email sarah@clerestory.com.au