Category: Social Media Content

How social media fuels a farm-based fashion business

  Mid North entrepreneur Nicole White admits that her business wouldn’t be where it is now without social media. The fashion-savvy city-turned-farm girl launched Mickelloo at the end of 2010, creating hand-stamped jewellery for family and friends. She now welcomes up to 10 customers at her farmhouse studio at Hilltown every week and fulfils about

Continue reading

A little vulnerability can go a long way

  263 shares 12,588 people reached 194 likes These stats might be all in a day’s work for full-time social media stars, but as many small business owners know, organic reach on Facebook is hard-won. Let me tell you the story. Hailing from NSW’s Hunter Valley, Candice and Guy launched an exciting new venture in

Continue reading

How to entice engagement on social media

  A common rule-of-thumb for social media content is 80% entertainment, 20% sales. By nature, social media is a social place for people to be entertained, inspired and informed. It can be a lucrative place to sell too, as long as you find the right balance. So how do you entertain your followers? Keep them

Continue reading