Known as a wordsmith, I have a knack for crafting catchy and concise content for a range of material, from agricultural journals to pharmaceutical catalogues and even as a ghost blog writer for a singing teacher. Engaging a copy writer ensures you always present your business in the most professional (and persuasive) way.
Whether you’re emailing customers to convert sales or build brand loyalty, I develop compelling copy to get your message across. Knappstein Wines regularly emails its Wine Club membership base to offer special deals and announce its newly-released wines.
For Chemplus, sharing health information with their customers is an important part of their business focus and culture. Visiting Chemplus is not just about filling a script, it’s another source of information about a range of health issues and a stepping stone to finding more specialised help. Each month, I write about a specific health topic for Chemplus’ catalogue.
Compelling copy developed for a DL flyer for Border Park Organics, a family farming business. The flyer was designed to hand out at Field Days and in stores selling the family’s organic meat products.
For businesses, blogs are a simple yet powerful way to spread your message and connect with new customers. Through the careful use of keywords, web content helps you stake your claim at the top of a Google search. I write a blog article for Kathleen Connell Singing Tuition that not only positions Kathleen as an expert in her field, but also shares valuable singing tips and tricks with current and potential clients. A large proportion of Kathleen’s clients find their way to her via the internet, so a strong online strategy is critical.
SANTFA (South Australian No Till Farmers Association) is a non-profit, farmer-driven organisation that promotes the benefits of conservation agriculture. I write articles for SANTFA’s quarterly journal, The Cutting Edge, which feature Australian farmers. Click here to read about the McIntosh family who are organic farmers in SA’s Mallee.