Newsletters are an effective and engaging way to connect regularly with customers. You can share your success stories, latest news and advice and reward readers through competitions. Here are some of the newsletters created by Clerestory Communications.
At the heart of the Clare Valley wine scene for more than 30 years, Pikes Wines has established a strong following for its award-winning wines. A regular newsletter is Pikes way of connecting with its customers, sharing news and behind the scenes tales and special offers.
Stone Bridge Wines is a boutique family-owned winery in the Clare Valley which fires up its wood oven to serve gourmet pizzas between May and September. Its two-page newsletter keeps customers informed of new wine releases, cellar door news and special offers. Click on the pages below to see Stone Bridge Wines’ Spring 2012 and Autumn 2013 newsletters (2MB PDF file):
Known as the Sausage King, Mathie’s Meat Shoppe is an award-winning butcher in the Clare Valley. After winning a string of awards, Mathie’s wanted to connect with its customers regularly through a e-newsletter. View one of Mathie’s Meat Shoppe’s recent newsletters.
Sydney-based singing teacher Kathleen Connell delivers expert tuition at two studios. A former professional opera singer, Kathleen uses her newsletters to share her high-level expertise around singing technique and learning strategies. The lead stories in her newsletter are uploaded as a blog article on her website.
Using an e-newsletter, award-winning photographer Vanessa Size shares specials, photography tips and news with her customers. A simple, neutral design allows Vanessa’s photos to take centre stage. View one of Vanessa’s recent newsletters.